WEBINAR: DIY Marketing for Independent Podcasts | May 27, 2020

Lynn Casper of the Homoground podcast has partner with the Association for Independents in Radio (AIR) to bring you a webinar on DIY Marketing for Independent Podcasts on May 27, 2020 at 5pm EST

In this session you will learn DIY marketing strategies to grow your podcast and web presence. By the end of the session you’ll be equipped with the tools you need to build your marketing strategy without the burn out.

RSVP here: https://bit.ly/DIYMarketingMay27

Please note: This event is open to the public but questions are reserved for AIR members, There will be a recording of this webinar available on airmedia.org within a few days of the webinar.

Presenting at the Queer Hustle Visibility Summit (June 6th, 2020)

The Queer Hustle Visibility Summit is a 2 day virtual event for queer womxn entrepreneurs, creatives, freelancers and side hustlers on June 6-7, 2020.

I am organizing and moderating a panel discussion at the summit titled “Audience Building and Crowdfunding for your Podcast“. In this panel discussion you will hear from queer podcasters who have built communities around their podcasts and how they sustain their podcasts financially through crowdfunding.

Joining the panel are the hosts/creators of popular queer podcasts: Jessie Blount & Lark Malakia Grey of The Gayly Prophet, Molly Woodstock of Gender Reveal and Ellie Brigida of Lez Hang Out. You can read their bios below!

Registration to attend the summit is FREE.

Jessie Blount and Lark Malakia Grey (from the Gayly Prophet)
The Gayly Prophet is an intersectional, queer Harry Potter analysis podcast hosted by Jessie Blount (she/her), a queer woman of color, and Lark Malakai Grey (he/him), a disabled trans person. Together they discuss the books chapter by chapter through a “humorous, yet ruthless” lens. As a reviewer said, “if you want to queer the way you engage with the witchy world of HP, challenge the systemic problems in that world as well as our own, have your heart torn in two by seeing the beauty in the what-ifs, and laugh so hard it hurts, I urge you to give this podcast a listen!”

Molly Woodstock (from Gender Reveal)
Molly Woodstock is a queer, biracial journalist, audio producer, and equity educator. Molly produces and hosts an award-winning weekly podcast called Gender Reveal, and has been featured as a gender educator in the New York Times, NPR, Washington Post, SF Chronicle, and Autostraddle.

Ellie Brigida (from Lez Hang Out)
Ellie Brigida is a musician, producer and podcaster from Boston, MA. She is the co-host of Lez Hang Out which is on the TAGG podcast network, featured on LOGO’s list of best queer podcasts, HER’s The Best LGBTQ+ Podcasts You Should Be Listening To and named #1 lesbian podcast to listen to on FeedSpot.

Lynn Casper (from Homoground)
Lynn Casper is a queer filipina-american who has been producing the Homoground podcast since 2011. Homoground elevates LGBTQIA musicians from around the world. Lynn is also a project consultant and productivity coach who helps creative-minds overcome internal & external blocks that hinder progress on creative projects and life goals.

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky

Making Ideas Happen
by Scott Belsky

Overcoming the Obstacles Between Vision and Reality

I read this book in 2011. This was probably one of the first books to truly motivate me to stop wasting time and instead take action to get sh*t done. It transformed me into taking my projects more seriously and led me down the path of developing my skills as a “leader”. I think prior to reading this book, I viewed a lot of my ideas as just fantasies or things that are nice to think about but could never happen. This book, along with many other books, articles and resources offered by 99U shifted that for me and made me realize my full potential in manifesting my ideas.

Available on Kindle, Audible, Hardcover and Paperback through Amazon.

Emotional Intelligence by Christine Wilding

 

Emotional Intelligence
By Christine Wilding

Use CBT to understand and manage your emotions and live a happier life

This is a great book on understanding and developing emotional intelligence. The book offers many real life examples, provides exercises and assessments so you can start practicing and applying cognitive behavior therapy (CBT) techniques into your consciousness. Emotional intelligence and CBT can transform the way a person views themselves and the world. You’ll learn techniques on how to challenge negative thoughts, managing your thoughts and emotions, developing personal strengths, communication skills and mindfulness. This is one of those books that you can revisit multiple times to learn new things and continuously grow.

Available on Amazon (Paperback & Kindle)

 

Gonna Be An Engineer: Breaking Barriers In Music Production & Technology (Published in She Shreds Magazine)

I wrote about an event called “GONNA BE AN ENGINEER: Breaking Barriers in Music Production & Technology” that I attended in NYC in April 2018.  You can read it online on She Shreds.

The event was hosted by She Shreds Magazine curated by SADIE DUPUIS of Sad13 & Speedy Ortiz who moderated a panel discussion with mega badass babes EMILY LAZAR, DANIELLE DEPALMA, NATALIE HERNANDEZ & SUZI ANALOGUE

The night was super inspiring & I’m grateful for the opportunity to have attended and write about it for She Shreds Magazine Issue #15 (July 2018). I hope the stories & words of these amazing women also inspire many others!


 

WERK IT: How to be a Grown Ass Podcaster

WerkIt_Marquee_Dates

WNYC held it’s very first women’s podcast festival called “Werk It: How to be a Grown Ass Podcaster” on June 4-5, 2015. I spoke on a panel on how independent podcasters got their start. You can watch the full conversation in the video below:

 

Screen Shot 2015-05-26 at 11.41.59 AM

Motion Graphics with After Effects

Earlier this month I took an After Effects class at BRIC. BRIC is also where HomogroundTV is filmed for Brooklyn Independent Media. Here’s a few things I created during class.




*Disclaimer: I do not own the rights to the photos used in the videos above.
If you are the owner and would like me to take these down, please contact me.  

 

Creative funding: finding, choosing, billing, and getting paid.

 
On Thursday, July 18th 2013, I was a guest on Heritage Radio’s After the Jump program which is hosted by Design*Sponge founder Grace Bonney. On the show we talked about being paid what you’re worth, ways to fund creative projects, the role gender plays when it comes to doing work for free and overall the struggle of making a living as a content producer. I really enjoy talking about these topics with Grace because she has been running Design*Sponge for about 10 years and has seen the blogging industry go through various phases.

You can listen to the interview on iTunes or stream it on Heritage Radio. Please feel free to chime in on the conversation by leaving a comment over at Design*Sponge.

Also, I was super stoked that 99u (one of my favorite blogs) tweeted about the interview!

Finding Motivation

I’ve invited people to ask me questions about my projects, process and whatever else they are curious about on my tumblr & twitter. I’ll be answering some of those questions here on my blog. Here’s the first one:

Where does your motivation come from? When you get a good idea are you ever worried someone else is already doing it? How do you keep going?

Sometimes, honestly, its hard to get motivated. Especially when there are lots of ‘life factors’ to deal with on a daily basis (working/finding jobs, wondering when I’ll do my laundry again, actually doing my laundry, trying to stay healthy, etc). I talked about this a bit in an interview with the Vessel Collective earlier this year. I try to prioritize the things that matter most to me and then make sure that the things that I’m doing reflect progress on my priorities. For instance, one of my priorities right now is to figure out how to sustain myself financially with my personal projects. I want to be able to work for myself and not work a 9-5 job. I want to work on projects that I care about and excite me. Anytime I’m not doing things that reinforce that, I’m cheating myself of what I want which makes the process take longer. I’m not saying that I spend all of my time working towards these goals, because I’m human and there are lots of days where I don’t make any progress at all which is where the next source of motivation kicks in: Guilt. When I’m not working towards my goals, I feel incredibly guilty. Maybe that’s because I was raised catholic. I continuously need to have self-motivating talks in my head. Or I write in my journal and reflect to remind myself of whats important to me. I also read A LOT of self-development and motivational/entrepreneurship books. Reading books like that energize me to stop wasting time and get to work!

Reading over that, it seems like I place a high priority on “work” but by “work” that means a lot of things. For example, I “work” on my health, so reminding myself to go to the Kickboxing gym and making sure I eat healthy meals and take my vitamins, etc are all included in that.

Sometimes its as simple as hearing an upbeat song to get me motivated. Or taking a power shower.

This may seem counter-productive, but I also dream a lot. I’m a visual person, so visualizing the possible outcomes of things helps to motivate me as well. Like if I work on a certain project and its successful then I can live the life I want to live. BUT I do have to make sure that I don’t spend all of my time dreaming. Otherwise, none of those dreams will come true.

To answer the part about being worried about someone else already doing an idea: Sometimes I get a ‘genius’ idea and get scared to type it into google to search if anyone is doing it. Not so much because of fear that someone else is doing it, but fear that no one is doing it and by typing it into google, google will know my idea! (Does that even make sense??!) But yeah, I will usually do some research to see whats out there that’s similar. If it turns out other people are doing it, I will try to figure out how I can make it different from what others are doing. I ask myself questions like “why do I want to do this? What makes it important to me? From my background and experiences, how can I put myself into it in a way that’s different from others? How can I make it relatable in a way that people will associate this idea/thing with my idea/project?” And then if I feel really strongly about the idea, I’ll pursue it. I’ll put my blinders on and not worry about how or what the ‘competition’ is doing. Sometimes its even possible to join forces with others who are doing the same thing. I think of it like this: We all had this idea and feel strongly enough to put it out into the world that we are working together to put this idea out there to reach as many people as possible because we believe in this idea so much. That also depends on what that idea/project is too I guess.

Some things just pull at you no matter how many people are doing it. There are definitely other people out there who take photos of broken umbrellas. When I started doing it, I knew that it wasn’t unique. I have a friend in San Francisco who takes photos of abandoned mattresses and the lovely chanteuse Mirah takes photos of yesterday’s bananas. But as much as I try to resist taking a photo of an umbrella when I see one, I just can’t. Something inside me screams “CAPTURE THAT UMBRELLA”. There have been times when I’ve walked past umbrellas saying “I don’t want to take anymore photos of umbrellas!” But then a few blocks later I just can’t get it out of my mind and I find myself back tracking to the umbrella. This happened recently and I ended up taking the umbrella home with me. It’s under the couch. I can’t wait for my roommates to find it and be like WTF?? haha

I guess maybe art is just an obsessive compulsion. I just can’t stop creating. I can’t stop appreciating the beauty in all the things I see. That in itself motivates me. It distracts me from feeling empty. It fulfills me in a way that makes me happy. And now that I think of it, that’s my number one priority: being happy.